QMS official Outdoor Media partner of World Masters Games 2017
QMS Media NZ is proud to announce its support of World Masters Games 2017 (WMG2017) as the official Outdoor Media Partner.
For the first time since they began in 1985, the Games are to be held in New Zealand with the world’s largest multi-sport event to take place across 48 venues throughout Auckland and Waikato. Held every four years, World Masters Games is the pinnacle sporting event for masters’ athletes worldwide. The Games are inclusive meaning anyone can compete (as long as they meet minimum age requirements) across 28 sports involving 45 disciplines.
It is set to be an exciting ten-day festival of sport from the 21–30 April 2017 and QMS NZ can’t wait to be involved.
QMS NZ Director of Group Strategy, Chris Monaghan says QMS NZ is very proud to be an official media partner of World Masters Games 2017. “To host a truly global event of this size it takes a dedicated and skilful group of people. QMS NZ would like to acknowledge the hard working team at WMG2017 and we look forward to working together to do our part to help deliver an amazing WMG17.”
WMG2017 Chief Executive, Jennah Wootten believes QMS’ outdoor marketing expertise has already added value to the Games campaign to recruit 25,000 athletes, saying “We’re delighted to have QMS on board and we look forward to working with them on some exciting activations in the outdoor and experiential marketing areas.”
For further information please contact:
Simon Roche, World Masters Games 2017
Tel: +64 27 269 2876
About World Masters Games 2017
The World Masters Games is the largest multi-sport event in the world. In terms of athlete numbers, it is bigger in scale than even the Olympics. Auckland will host the event from 21 to 30 April 2017 during which time 25,000 athletes will compete in 28 sports across 45+ competition venues. The Games are regarded as the largest event New Zealand will host in at least the next decade. For more information visit www.worldmastersgames2017.co.nz.
WMG2017 seeks to deliver $36 million GDP and 250,000 visitor nights to Auckland’s economy and $53 million GDP and 266,000 visitor nights to the wider New Zealand economy. The Government ($11 million) and Auckland Tourism Events and Economic Development ($11.75 million) have invested approximately two thirds of the $35.85 million required to stage the event with the remainder to come from registration fees ($8.5 million) and commercial sponsorship ($4.6 million).
About Barfoot & Thompson
Barfoot & Thompson is the presenting partner for World Masters Games 2017. It is New Zealand’s largest, privately owned real estate company and is still run by the Barfoot and Thompson families after more than 90 years. Barfoot & Thompson consistently sells around one in three homes in the Auckland region and manages more than 11,000 rental properties, well ahead of competitor brands. For more information visit www.barfoot.co.nz.
About World Masters Games 2017 valued partners
World Masters Games 2017 would like to thank its valued partners: Barfoot & Thompson, Auckland Tourism, Events and Economic Development (ATEED), Ministry of Business, Innovation and Employment (MBIE), International Masters Games Association (IMGA), Air New Zealand, SKYCITY Auckland, Pita Pit, Volvo Cars New Zealand, Mediaworks, QMS, Airbnb, Fusesport, KPMG, Mighway, NZCT and Brian Perry Charitable Trust.