One of Australasia’s fastest growing global performance compression and sports apparel brands, PROJECT Clothing, has been appointed to provide the range of official clothing and merchandise for World Masters Games 2017.
Chief Executive of the World Masters Games 2017 Local Organising Committee, Jennah Wootten, says official clothing and merchandise has been popular at past Games in Sydney and Torino and gives participants a way of taking event memories home with them.
“25,000 athletes and more than 3,000 supporters will be in Auckland for the Games and we know shopping for clothing, merchandise and memorabilia will be high on their to-do list," she said. "Sales of merchandise is also an important revenue stream for the Games and helps us to deliver a world class event."
PROJECT Clothing will develop a comprehensive range of branded gear and other goods to be purchased in the lead up to and during Games time. This will include custom designed team wear, training and competition sportswear for athletes, supporters’ apparel and a full range of WMG2017 collectible merchandise.
The initial range of clothing and merchandise will be available to athletes and supporters when the WMG2017 registration system goes live in mid-February, 2016.
PROJECT Clothing Founding Director, Graeme Clarke, says the opportunity to provide all official WMG2017 uniforms, merchandise and the greater retail experience for athletes across 28 sports, their supporters and the more than 4,000 Games volunteers provides an exciting challenge. “From sharply designed training and competition apparel to event backpacks and quality WMG2017 memorabilia, we’re already well underway for this month’s official online registration kickoff.
“We can’t wait to take sports mad Auckland by storm in April 2017 – bring on 10 days of stunning contest, newly crowned champions and, of course, plenty of sharp looking participants, volunteers and spectators.”
Since its inception, PROJECT Clothing has designed, engineered and delivered world class apparel to a vast portfolio of teams and individuals across the world including Volleyball Australia, Triathlon Canada, AFL Europe, Archery Australia and Athletics ACT.
Games participants will be able to check out the initial range of apparel and merchandise from mid-February through www.worldmastersgames2017.co.nz.
For further information please contact:
Jill Dryden, World Masters Games 2017, tel: +64 (021) 549 576
Graeme Clarke, PROJECT Clothing, tel: + 61 (0418) 382 956
About World Masters Games 2017
The World Masters Games is the largest multi-sport event in the world. In terms of athlete numbers, it is bigger in scale than even the Olympics. Auckland will host the event from 21 to 30 April 2017 during which time 25,000 athletes will compete in 28 sports across more than 45 venues. The Games are regarded as the largest event New Zealand will host in at least the next decade. For more information visit www.worldmastersgames2017.co.nz.
About Barfoot & Thompson
Barfoot & Thompson is the presenting partner for World Masters Games 2017. It is New Zealand’s largest, privately owned real estate company and is still run by the Barfoot and Thompson families after more than 90 years. Barfoot & Thompson consistently sells around one in three homes in the Auckland region and manages more than 11,000 rental properties, well ahead of competitor brands. For more information visit www.barfoot.co.nz.
About World Masters Games 2017 valued partners
World Masters Games would like to thank its valued partners: Barfoot & Thompson, Auckland Tourism, Events and Economic Development (ATEED), Ministry of Business, Innovation and Employment (MBIE), International Masters Games Association (IMGA), Air New Zealand, SKYCITY Auckland, Pita Pit, Volvo Cars New Zealand, NZCT.